IOMA Digital gives users the essential ability to manage
medical prescriptions and transition to a digital ID
Yet, these amazing features appear to come at the cost of a
suboptimal user experience and outdated interface
limiting its true potential.
IOMA is a health insurance provider with a dense user base
spanning a wide age range, which further raises the design ante.
Just as with Cuenta DNI, the path to a revitalized IOMA Digital involved
deep user research to inform a solution tailored to their precise needs.
To achieve this, a robust and well designed design system was indispensable,
serving as the foundational bedrock for the app's development.
